Not just any enterprise app store: Cortado co-founds Mobile Business Alliance

James is editor in chief of TechForge Media, with a passion for how technologies influence business and several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former Mafia boss Michael Franzese, to Steve Wozniak, and Jean Michel Jarre. James can be found tweeting at @James_T_Bourne.


Cortado Mobile Solutions, a subsidiary of enterprise mobility and printing provider, Cortado, has launched the Mobile Business Alliance alongside 10 app developers aiming to help businesses find the most suitable apps for their markets more easily.

The 10 partners include no-code app development platform Fliplet, Enough Software and ThinPrint Cloud Services, another subsidiary of Cortado, while the Alliance is encouraging more partners to join.

Apps in the enterprise app store – or rather, the Business App Market – include Chrome, DocuSign and GoToMeeting. Yet the twist here is through the partners. If an app needs to be created to the specific needs of a customer, then this can be achieved with minimal fuss.

Companies can search for apps based on area of use, industry, as well as by operating system, with the Alliance supporting the latest versions of iOS and Android which have app management built into the OS. Through the app management feature, apps can be instantly rolled out and used if the organisation has an appropriate enterprise mobility solution.

So what makes this different from other enterprise app stores? Cortado chief communications officer Kristin Montag tells Enterprise AppsTech in an email the difficulty of finding the right apps on public app stores.

“Customers can find already existing business apps in the Business App Market,” Montag explains. “If they need help to build an in-house app to mobilise their business processes, they find app development experts that are explicitly focused on developing apps for business. They can either help the customer build an app from scratch or provide app templates that can be adjusted to the customer’s needs.

“The business app market differentiates from other enterprise app stores by offering specific business apps on the one hand, and the right expertise on the other,” she adds. “Every app can be securely managed and rolled out with Cortado Corporate Server, which supports the above mentioned native app management.”

The need for the Alliance was a straightforward one. Cortado had been approached by app developers concerned their customers did not want to start deploying apps before they had device and app management in place. At the same time, with Cortado Corporate Server, customers had asked about app development.

In terms of partnerships, Montag notes there is no limit to partners – for now at least – but notes the plan is to add more industry-specific apps to the market. “We do have an eye on the fact that the offerings of our partners differ so that the customers find the right partner with the right expertise for the current need. We already have more partners in the pipeline that would like to join the Alliance in the next couple of months.”

Regular readers of this publication will recognise Cortado from previous product releases, particularly around cloud and mobile printing. You can find out more about the Mobile Business Alliance here. in hearing industry leaders discuss subjects like this and sharing their use-cases? Attend the co-located IoT Tech Expo, Blockchain Expo, AI & Big Data Expo and Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London and Amsterdam and explore the future of enterprise technology.

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