EMM market to break $2.2 billion by 2022, says Strategy Analytics

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The enterprise mobility management (EMM) market will break $2.2 billion (£1.68bn) in value by 2022, according to the latest prognostication from research firm Strategy Analytics.

The market is set to continue its stable growth over the coming five years, hitting $1.8bn in 2017 representing total year over year growth of 9.0%, Strategy adds.

In terms of vendors, VMware AirWatch continues to lead the way with 19% market share, according to the figures. BlackBerry – including of course Good Technology – is second on the market with 18% share, followed by MobileIron (10%), Citrix (9%), and Microsoft (9%).

The report examines EMM as well in the context of unified endpoint management (UEM). “EMM platforms are evolving from tactical device management tools to broader unified end-user computing management platforms, crossing mobile devices, apps, and data, as well as traditional computing platforms such as laptops and PCs,” the company notes.

“As mobility grows in the enterprise, EMM solutions will become centralised control points for how employees and devices connect to enterprise data and IT resources.”

According to Gina Luk, principal analyst of mobile workforce strategies at Strategy Analytics and author of the report, the EMM market is ‘more competitive now than ever before’ with vendors including SAP, IBM, SOTI, Sophos and Symantec ‘fighting fiercely to seize EMM marketshare.’

In August, IDC ranked the primary players and found VMware, MobileIron, IBM, BlackBerry and Citrix topping the pile. Vendors were ranked overall on ‘capabilities’ and ‘strategies’, and being categorised as either leaders, major players, contenders, or participants.

The IDC analysis also agreed that EMM was ‘extending into unified endpoint management – combining EMM functions with PC and laptop client devices, from both a company-owned device and BYOD perspective.’


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