Why the goal should be unified experiences – not just unified communications

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Your employees know what real unified communications is, whether or not they know the jargon. They know because they have held it in their hands. The smartphone has become the ultimate unified communications device, at least for our personal lives, making it easy to switch between talking, video, texting, rich media messaging and social sharing.

While consumer mobile apps are not perfect, they compete for attention in an environment where only the best...