Don’t ignore active data – the trees in the big data forest

Big data has been in vogue for years, but many businesses are having a lot of difficulty harnessing value and gaining insights from the voluminous amounts of data they collect. However, there is an often-ignored set of data in the enterprise that is truly actionable, data that I call “active” data.

Active data is “in-flight data” that represents things that are changing or need some sort of action taken to move forward. Active data includes data like open...